While Shopify’s default settings are great, there are a few things you can add and change to get the most out of your cool new store!
Let’s discuss it step by step. First, click the Settings button in the lower left corner of the control panel.
Under your checkout settings, switch Customer accounts to “optional,” and customers can create an account but aren’t required to.
Next to Form options, check “Require first and last name.”
Finally, Email marketing, I recommend checking “Preselect the sign-up option” to market to more of your customers.
Check out the remaining settings on this page and make sure they’re to your liking. If you’ve set up Google Analytics or your Facebook pixel, add your custom conversion code in the Additional scripts box. If you haven’t, there’s a video guide for doing this in the Preferences section of this post.
When you’re done, click Save.