We are going to explain you how you can add Products to your Shopify Store.

To add a product to your store, click Products, then Add product.

Screenshot showing Shopify adding products
 

Title & Description

Enter a title and description for your product. In your description I suggest that you talk about the BENEFITS of your product first and the features of the second. People buy based on emotion and need – they don’t buy because something is “made of titanium,” they buy because they want something that lasts.

Images

Images are very important when selling products online. When your image is bad, you lose credibility and sales.

Note: You can set up your business in just an hour if you already have a photo of yourself. You can get them from your factory / supplier or (preferably) yourself if you can.

Pro Tip: If you use dropshipping and aren’t ambitious enough to order a product to test and photograph, manufacturers often have images you can use. However, I highly recommend that you do this yourself as manufacturer photos are usually inconvenient. Plus, creating your own will give you a different point of view and a unique photo.

Organization

Screenshot showing Shopify product settings

 

Product type is the type of product (i.e., phone, tea, toiletry, etc.) you sell. Product types are one way to create product collections, which we’ll talk about in a second.

Vendor is used for shipping and inventory purposes. Unless you’re integrating a vendor API, you don’t need to worry about this. (If you don’t know what that is, you don’t need to worry about this.)

The Collections settings allow you to manually add this product to a collection of products, helping customers browse your inventory. We’ll talk more about collections in Step 8.

Tags are a way to organize products into collections and improve your site’s search function. If I tag something as “Tea” and the customer searches “Tea” in the search field on my site, everything tagged “Tea” will show.

Pricing

Pricing is straightforward. Your Price is the price customers will pay. Your Compare at price will be shown crossed out next to your actual price to use price anchoring, a conversion optimization strategy.

Screenshot showing Shopify product pricing setting

Check out our guide on how to price a product for more help.

Inventory

Your inventory settings help with keeping track of inventory (shocking, I know!). You can create a custom SKU for your products if you want. Otherwise, you can leave these settings alone.

Screenshot showing Shopify product inventory setting

 

Shipping

You only need to adjust shipping settings if you ship your product at a Shopify USPS discount. (If you’re not sure if you need it, you probably don’t.) If not, you can leave it alone.

Screenshot showing Shopify product shipping settings

 

Variants

This is where you add variations of your products like size or color. For example, if you’re selling T-shirts, you can add size (S, M, L) and color (red, green, blue). 

 

Screenshot showing Shopify product variants setting

 

Meta Title & Description

You know what these are — the title and description that show up in search results pages. Refer to the product page best practices guide linked below for help.

Screenshot showing Shopify product SEO setting
 
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