What is Oberlo?

Oberlo is a dropshipping app made exclusively for Shopify. The app arranges the shipment of every product to customers and helps sellers discover new items for online selling. This resource will cover the ins and outs of Oberlo and answer the most common questions you have about the app. By the end of this review, you’ll have both the knowledge and confidence to start a dropshipping business with Oberlo.

Dropshipping continues to be an attractive business model for online entrepreneurs who aren’t keen on taking on supply chain and inventory management. With dropshipping, the merchant fulfills orders by shipping the products directly from the supplier, so the retailer doesn’t have to deal with stock control.

A recent study conducted by DiCentral and Lehigh University showed that retailers who adopted ecommerce and dropshipping have seen financial improvements on various levels including increased revenue and margin growth as well as expanded market share. The study also suggests that dropshipping can help sellers improve customer experience. 

If you’re a retailer that’s ready to embrace the dropshipping model and eager to learn more about how dropshipping functions – stay tuned! By the time you’re done reading this article, you’ll be armed with all the information you need to start using the Oberlo dropshipping app for Shopify.

Who can use Oberlo?

Anyone with a Shopify store can use Oberlo. Whether you’re starting a dropshipping business from scratch or already have an existing catalogue and just want to add a few more items to the mix, Oberlo can help.

As we mentioned earlier, though, Oberlo works exclusively with Shopify, so you’ll either need to create a store using the platform or link an existing Shopify store to your Oberlo account.

Oberlo Pricing Review: How much does it cost to use Oberlo?

Oberlo’s pricing is quite reasonable, and the company offers 3 main plans, which include:

Starter Plan – Free

The Starter plan offers all main Oberlo features completely free of charge and allows clients to set up a small online shop with 500 products. You get a fully equipped online store with automatic order fulfillment, sales reports, plus the Chrome extension for importing products directly from AliExpress.


  • 500 products
  • Unlimited monthly orders
  • Product synced daily
  • Fulfill orders with one click
  • Inventory update
  • Auto import of AliExpress tracking numbers
  • Automatically set pricing and markups
  • Chrome extension for importing products directly from AliExpress
  • Sales reports
  • Dispute management features for resolving supplier issues

Basic Plan – $29.90 per month

The Oberlo Basic plan costs $29.90 a month and allows clients to sell up to 10,000 products in their online store. The plan has recently been upgraded and now clients can receive an unlimited number of monthly orders. This plan includes all of the features from the Starter plan including bulk orders, variant mapping, and the option to track orders in real-time.


  • 10,000 products
  • Unlimited monthly orders
  • Variant mapping
  • Oberlo Chrome Extension
  • Automated product pricing
  • Product statistics
  • Inventory updates
  • Sales reports
  • Bulk orders
  • Real-time orders tracking
  • Affiliate program
  • Order fulfillment monitoring

Pro Plan – $79.90 per month

The Pro Plan costs $79.90 a month and is suitable for large online stores. The Pro Plan allows unlimited orders per month, includes all features from the Basic plan and allows multiple users accounts. This plan allows advanced functionality and is suitable for businesses that are ready to scale.

  • 30,000 products
  • Unlimited orders per month
  • Everything included in the Starter + Basic plan
  • Multiple staff account
  • Order fulfilment monitoring
  • Captcha solver

Is Oberlo free with Shopify?

The Oberlo Starter plan is completely free of charge. However, note that these prices don’t include your Shopify subscription costs, which can range from $29 per month to $299+ per month.

If you already sell products on your website from AliExpress, installing Oberlo will ease things, as it allows immediate product import from the immense database of AliExpress. This feature is really convenient for anyone who wants to increase the functionality of their online store and save some time, as Oberlo allows clients to add products from AliExpress with one click.

Clients also get the option to import products that have fast delivery times by using the ePacket filter.

Product customization

Oberlo allows clients to customize their products so they can stand out from the competition. You can add product images and edit the descriptions and titles.

Automated product inventory

One huge benefit of using Oberlo is that the software automatically updates your inventory, which means that you won’t have to constantly check and update inventory reports.

For example, if some of the products you’re selling in your online store run out of stock at AliExpress, this information will be automatically added to your profile. Using a dropshipper that doesn’t feature an automated product inventory puts you at risk of selling products that are out of stock, which can lead to negative customer reviews and an overall drop in customer loyalty.

Note that Oberlo also automatically updates product prices.

Sales and shipment tracking

Clients using the Basic and Pro plan can track orders using Oberlo. This feature is very helpful as it ensures clients that their products reach their customers successfully. You can use the feature to track your orders anytime and you can also track your sales and profits by using the costs dashboard. The dashboard automatically counts how much profit you’re making.

Third-party integration

Note that Oberlo integrates only with Shopify. So, if you have an online store on some other ecommerce platform, it won’t work with Oberlo.

Multilingual Info

Oberlo is currently available in English, French, Italian, German, and Portuguese. According to the website, the platform is working on making Oberlo available in more languages in the future.

Multicurrency Info

Oberlo allows product import only in USD. However, if you want to sell your products in another currency, you can make adjustments in your Shopify settings. If you want to learn how to change product prices in other currencies, check out this guide.

Multiregion Info

One of the most frequently asked questions about this platform is “Does Oberlo ship worldwide?” The quick answer is – Yes, you can sell your products anywhere in the world with Oberlo. However, the platform kindly suggests to its customers to pick target markets in order to gain more profits.


Oberlo helps clients track data and evaluate the performance of their online store by using Google Analytics. With Google Analytics you can collect two types of data that are essential for your business: User Acquisition Data and User Behavior Data. On Oberlo’s blog, you can find an in-depth guide on how to use Google Analytics for your business and you can also check out HubSpot’s Ultimate Guide on Google Analytics in 2020.

How does Oberlo work?

Simply put, Oberlo is a Shopify app-slash-marketplace that lets you find products you can dropship.

Once you have an account, you can browse Oberlo’s marketplace, search for products to sell, then add those items to your Shopify store quickly and easily. When people purchase items from your site, you can fulfil their orders by shipping the products directly from your suppliers.

Read on to learn more about how to create an Oberlo account and start dropshipping products with the help of the platform.

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How to Start a Dropshipping Business With Shopify

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